About

Independent by design.
Exceptional by choice.

Pomegranate is a digital innovation agency and talent network built to deliver world-class creative and technology solutions to brands that demand the best.

New York Est. 2008 Independent

We help our clients create impressive brands and grow their ideas into successful companies — through a singular approach that combines strategic thinking, precision craft, and a global network of the world’s best creative talent.

Who we are

Pomegranate is an independent digital agency and talent network headquartered in New York, with satellite teams operating around the world. Founded in 2008 by Grant Powell, the agency was built on a simple but radical idea: that the best work comes from the best people, regardless of where they are.

We partner with Fortune 1000 companies and ambitious, well-funded startups alike — bringing the same level of rigor, craft, and creative ambition to every engagement. Our clients don’t come to us for good enough. They come to us because they refuse to settle for it.

We’re not in the business of sending out invoices. We’re here to make our mark as the only name in digital marketing that serious companies go to when they want quality work.

What drives us

Our mission is to organize the world’s best creative talent and make it available to clients in a scalable, collaborative form. We deliver innovative, mission-critical solutions through a one-of-a-kind cloud network — enabling us to assemble best-in-class teams with the precise expertise each project demands.

We take a 360° approach to digital branding and advertising — from the earliest strategic thinking through to launch and beyond. Our areas of expertise span the full spectrum of what a modern brand requires:

  • Brand Strategy & Positioning
  • Visual Identity & Design
  • Digital Experience & Technology
  • Content Production & Creative
  • Social Media & Engagement

How we work

We are your accomplice

We invest significant effort in becoming a true partner — building frameworks customized to your business model and client base. The result is faster time-to-market, world-class creative output, and a team that is personally invested in your success.

The talent network model

Rather than the traditional agency structure, Pomegranate operates as a virtual network of elite creative and technical talent. This model — which we call Colancing® — breaks through the limitations of fixed overhead and geography to attract and retain exceptional people from around the world, while preserving the cohesion and collaboration of an in-house team.

The result is scalable, best-of-class teams assembled specifically for your needs — without the cost structure of a traditional agency.

Quality without compromise

Good enough for you doesn’t mean good enough for us. Every piece of work that leaves our offices is held to the highest standard we can achieve. That commitment is non-negotiable, and it is what our clients have come to expect.

Leadership

Grant Powell
Grant Powell
Founder & CEO

Grant Powell is a digital brand expert with a rare ability to unite creativity, logic, engineering, and business strategy into a single coherent vision. Over more than 12 years, he has partnered with some of the most notable brands in the world — including Google, Spotify, Porsche, Dow Jones & Company, and Dun & Bradstreet — to build innovative digital experiences that perform.

Grant has produced thousands of brand concepts, hundreds of websites and applications, and dozens of large-scale advertising programs for Fortune 1000 companies and high-growth startups. His entrepreneurial track record extends beyond the agency: he co-founded ServiceFirst Solutions, a payment technology company, and founded YouPawn, one of the first peer-to-peer secured lending platforms.

He is the originator of several industry concepts including Network Agencies™, Seeding™, Engagement Media™, and Colancing®.

Notable works

Hewlett-Packard “You on You” YouTube Best of Marketing Award
Coachella 2011 Live Stream Redefined live event streaming
U2 Live on YouTube First real-time social chat on YouTube

What our clients say

“Nice work! I’m impressed! I think it looks fantastic!”

M.J.N.  ·  Google

“Sweet mother of Abraham Lincoln, that is awesome!”

Jon H.  ·  Starcom MediaVest

“Highly recommended — two thumbs up!”

Edward L.  ·  1-800-Flowers

Work with us

Ready to build something remarkable? We’d love to hear about your project.

+1 (212) 233-7668    [email protected]