search results for "create value"
Yesterday Google officially announced some changes they made to their algorithm. According to the Google Blog, this change will affect ......
Burnett's loyalty is pretty heroic by today’s standards. These days, you can’t fire someone for using a competitor brand’s product. Even the Pomegranate business model was designed to create additional value for our clients....
Mark also works with several clients via his consulting firm, Bilfield Marketing Intelligence. As an independent marketing consultant, Bilfield brings over 30 years experience working with Fortune 1000 companies in a diverse range of industries. Clients of POM8 enjoy personal attention to detail from an experienced team, with the added benefits of ......
Motherhood Gets Real The myth of the June Cleaver female ideal-- a mother with perfect homemaking and parenting skills-- is long gone. What It Means for Marketers So now that we’ve identified some of the unique characteristics of the new female, let’s look at how they translate into reaching her as a consumer. To learn more ......
Here are 4 Time-Saving Ideas To Make Your Company Blog Work For You: 1 - Feature Your Brand Champions Who are your brand champions?
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. 1. Own Your Voice, Don’t Share It. In 2011, we also saw consumers become more spending-conscious as opposed to simply price-conscious. ...
Facebook You may have a personal profile on Facebook, but that doesn’t mean your business should follow suit-- not exactly, anyway. LinkedIn Facebook was created for social use and then evolved to include businesses. Like Facebook, LinkedIn offers separate profiles appropriate for individuals and companies....
Digital Window Shopping This white paper points out the limitations in typical measurements of shopping cart abandonment. Now that’s a white paper I’d like to read. Trustmarks Closely related to the window shopping/sales cycle insight is the value of trust in ecommerce....
