Social Media Strategy agency briefs clients advertising marketers Pom8

Agencies Should Demand Better briefs From Their Clients
May 31, 2011

 

Seeding Ideas google youtube mocks brand channels

1,000 Google / YouTube Concepts and Counting!
March 15, 2010

Google solves this problem by enlisting Pomegranate to create "mocks," for their clients, meticulously designed snapshots of their proposed media buy. "Our mocks are an exploratory approach designed to get the conversation started between Google's clients and the respective Google sales team," says Pomegranate CEO Grant Powell. The creation of a YouTube brand channel mock begins with Google submitting a creative brief to ......

Social Media Strategy Interactive Advertising Engage the Consumer Talk to ME! Pom8

One Thing They NEVER Taught You While Working in Advertising
June 7, 2011

  And should have been doing on behalf of their clients and in turn, their customers.   But, people still have this desire to be taken account of.   One of the problems that Advertising has created is the process of dehumanizing people. ...

Social Media Strategy Pomegranate Digital Agency Creative Talent Network Advertising Branding Brand Identity Design Strategy Website Programming Pom8 Pom 8 Pom Eight New York Los Angeles Malibu

10 Marketers Reveal How to Be a Better Agency Client
January 9, 2012

"     Tony Pace Tony Pace, Chief Marketing Officer, Subway Franchisee Advertising Fund Trust "We are going to say 'thank you' more often. "     Martine Reardon