search results for "ads"
Improving technology obviously has its benefits, but as an industry we have a bigger problem to fix: the essence of display advertising itself. The industry, as it stands, is on course to produce an estimated 4 trillion display ad impressions in 2012. Attribution needs be fixed....
Does this mean brands shouldn’t purchase Facebook ads? Learn more by Contacting Pomegranate Today
Something New, Something Old and Something Borrowed As a business with a digital presence (website, blog, social networks, etc), it is imperative to embrace paid search (old), social media (new) and SEO (borrowed). A Match Made in Heaven Both YouTube (71 million unique users each month) and
Ad of the Day: Just Say No to Classical Music Just Say No to Classical Music! Seeding Ideas Ad of the Day, Funny ads, Classical Music ads, MTV ads Kevin Michael Gray...
Does the Facebook and Warner Brothers New Movie Feature Make Way for Video ads? With the success of Facebook advertising for many verticals, Facebook video ads would certainly take off quickly -- a big difference from the slow growth of the Google AdWords TV platform. Do you think the Warner Brothers/Facebook partnership will take off ......
Twitter Publishes ads in User Timelines Beginning November 1, Twitter added a new form of social media advertising enabling brands to purchase ads that will be mixed in with users' streams. Starting off, Twitter is only targeting the 900,000 users of third-party client HootSuite. Companies already advertising include Verizon Wireless, Lionsgate, Red Bull, ......
Why I Won't Be Signing Up for the 'Do Not Track' List So you looked at a pair of shoes on a popular shopping website and now those same shoes seem to be following you everywhere -- the sidebar of your email, your daily news site and that trashy celebrity blog you religiously, but secretly check on a daily basis. The Federal Trade Commission ......
Pomegranate and YouTube Bring You The Best Commercials for Super Bowl XLIV Super Bowl XLIV is coming and there's no stopping it... Let's review some past Super Bowl commercial successes... The top five ads as chosen by the USA Today Super Bowl Ad Meter were: 1. Doritos' fan-made ad about "free Doritos" being seen in a "crystal ball", with different results for two co-workers. ...
Unlike other most more seasoned TV advertisers, it's almost like the management teams of some of these internet companies have embraced the Super Bowl simply as a way of saying, loudly and proudly, "I'm here! So what happened in the most recent Super Bowl? Not only did these companies spend millions on Super Bowl media, they also wasted significant dollars on hiring celebrities that did nothing to ......
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. 1. Own Your Voice, Don’t Share It. In 2011, we also saw consumers become more spending-conscious as opposed to simply price-conscious. ...
