search results for "Wall Street Journal"
Branding It Old School Yesterday's Wall Street Journal featured a fascinating article about brands going retro with their packaging to grab consumer attention. (and Very Old) -- The Wall Street Journal) Brands like Cheerios, Tide, Pepsi and Doritos have seen new success with old-fashioned packaging designs. For April Fool’s Day ......
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Marketing Staff Members and Creating Videos to Improve E-Commerce Zappos, a leading E-commerce site owned by Amazon, has really cashed in on the video marketing program it started in 2009. According to Steve Posavac, professor of marketing at Vanderbilt University Owen Graduate School of Management, using regular people ......
Tweet about it @seedingideas You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email&......
Ultraviolet Adds Streaming Access To Dvd And Blu-ray Netflix, iTunes, Qwickster (here and gone), hulu, and now Ultraviolet. The consortium, called Digital Entertainment Content Ecosystem LLC, spent the last three years creating UltraViolet, which offers consumers online and mobile access to movies purchased on DVD or Blu-ray. Movies are stored in a “digital UltraViolet-enabled copy of a movie will also be able to watch it on their computer, iPad, iPhone, or other ......
Horizon Media Chief Executive Bill Koenigsberg said this disconnect shows the potential for another slowdown in advertising if consumer spending continues to lag. The conference also took place, however, after a weak national employment report for May renewed concerns about the sustainability of the U.S. economic recovery. "We see no signs of a pullback yet," Spengler said....
