search results for "New Branding"

Bonavitas Chooses Pomegranate as Digital Agency of Record           FOR IMMEDIATE RELEASE     ......

Diet Coke Gets A Makeover
August 17, 2011

 Read more below:    It's brave to say the least, although the traditional colors of silver, black and red have been retained.
AXE threw its hat into the ring in Canada with this billboard: Does AXE make an interesting, quasi-logical point here? A word of advice to AXE:  Don't publicly bad mouth your competitor in an ad. You can't undercut Old Spice like AXE tried to, but is it possible to outdo Old Spice in a  battle of oddball humor? ...

Understand What You Brand
December 10, 2009

  Burnett's loyalty is pretty heroic by today’s standards.   These days, you can’t fire someone for using a competitor brand’s product.   Even the Pomegranate business model was designed to create additional value for our clients....
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