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Ten Issues Marketers Should Have on Their 2012 Agenda
December 11, 2011

 Read the featured article from adage.com below:     1. Capture the Power of Personalization; Respect Privacy  Mobile devices and social media have brought the ability to target ads to epic levels.   2. Advance Digital and Cross-Platform Measurement  The ANA, 4A'......

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How Mobile Coupons Are Catching On
May 10, 2011

  Mobile advertising currently generates just a fraction of the total revenue earned by online advertising.     The Interactive Advertising Bureau started reporting mobile advertising revenue for the first time, saying mobile ads brought in an estimated $550 to $650 million in the U.S. last year. Online advertising raked in a record $26 billion in 2010, eclipsing newspaper advertising revenue for the first time ever. ...

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One Thing They NEVER Taught You While Working in Advertising
June 7, 2011

  And should have been doing on behalf of their clients and in turn, their customers.   But, people still have this desire to be taken account of.   One of the problems that Advertising has created is the process of dehumanizing people. ...