search results for "Future of Agencies"
AGENCIES GAVE OUT BIGGER BONUSES THAN GOLDMAN SACHS. The future holds…the new agency model, the new client model and the new world model. Let’s start with the new agency model. ...
Co Creation and the Future of Advertising Agencies We've heard it for quite some time… the phrase 'co-creation' or 'co-create' but have you ever stopped to think. Today's featured article comes from ignitiongroup.com and discusses co-creation and the future of advertising agencies. Given the options for creative development that transcend the agency’s own creative department, agencies really have three basic choices when it comes to content creation: 1. Created......
Read the article below: Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. ......
Can Nike Popularize Running in China? Today's featured article comes while millions all over America are celebrating turkey, stuffing, and mashed potatoes. While sifting through the thousands of blogs that exist through out the advertising network, one stuck out in particular, Nike's attempt to popularize 'running' in China by taking ordinary people's stories that like to run and sharing them with a nation that views running as a punishment or lonely sport. ...
Today, with a team of both relative newcomers and company veterans, including lieutenant Wendy Clark, senior VP-integrated marketing communications and capabilities, Coca-Cola is it again. Diet Coke bypassed Pepsi to become the country's No. " There have been plenty of those this year. ...
2. Food Prep: Practice your cooking skills in advance by viewing the Food Network’s Thanksgiving Live! 6. Vegetarian: There are plenty of healthy and
" Odopod39 http://odopod.com Location: San Francisco Explanation: Reportedly named for Godzilla's island of Odo and the idea of a compact team, or pod. Bonehook38 http://bonehook.com Location: Portland, Ore. Explanation: "I wanted to strip what we do down to the ......
Rebecca Black Is Back With Her Third Single Rebecca Black is one of those over night indie sensations that kind of got famous on accident. Whether you like her or not she's making a dent on the scene and has learned to embrace what made her famous. Even though today's article may not relate 100% to the average creative agency this success story has valuable implications that sometimes our success(es) take on their own unique shape and when it does if you can embrace it you ......
An insight is some truth about how your customers understand the world that makes your product meaningful to them. The First Law of Insight: Doing Is Knowing The first major discovery concerns the relationship between your ideas and your physical experiences. The first law of insight holds that beneath every idea is a physical experience. ...
Horizon Media Chief Executive Bill Koenigsberg said this disconnect shows the potential for another slowdown in advertising if consumer spending continues to lag. The conference also took place, however, after a weak national employment report for May renewed concerns about the sustainability of the U.S. economic recovery. "We see no signs of a pullback yet," Spengler said....
