search results for "DigitalNext"
In the Ad Age DigitalNext blog, writer Glenn Engler proposes that social media is the new key to predicting sales. " What other major brands have seen a response -- good or bad -- due to social media? Find out in the full article....
Unlike other most more seasoned TV advertisers, it's almost like the management teams of some of these internet companies have embraced the Super Bowl simply as a way of saying, loudly and proudly, "I'm here! So what happened in the most recent Super Bowl? Not only did these companies spend millions on Super Bowl media, they also wasted significant dollars on hiring celebrities that did nothing to ......
Read the article below: Much has been made of savvy marketers using "crowdsourcing" to connect their brands with customers, and plenty of pixels have been published on the success of crowdsourced programs like Dell's IdeaStorm, Starbucks' MyStarbucksIdea, The Netflix Prize and Lego's invite-only community. ......
When Flash Meets Facebook Pages: An Interactive Marketers Dream It wasn't that long ago that you couldn't visit a major website without being bombarded with, for lack of a better word, flashy Flash components. Before the new page redesign, page tabs were mostly left to FBML coding, which left much functionality to be desired. If your brand is looking to revamp ......
