search results for "Copy"

For this week's post I'm outlining a few keys to writing good, customer-friendly Copy. Write conversationally These days, the key to Copy is writing in a conversational tone. Address the customer directly Write as if you were speaking with the customer face-to-face. ...

Are You Nailing Your Pitch?
October 5, 2011

"  today's featured article from Moomkin.com employs some helpful 'pitch conversational' advice.  Read more below: The most popular question asked at a network meeting, sales meeting and of most business professionals is “What do you do? ”  At some network meetings like Business Networking International&Copy;, FemFessionals&Copy;, or other major ......
  Or these figures from Salary.com, a service that partners with Monster.com and Indeed.com.  CopyWriter%20I&hdJobCategory=SM01&......
  Subway’s design features a single layer of black crowd silhouettes against a more subtle red sun-ray background. There are certainly differences, so Subway didn’t Copy our design directly or exactly.   What’s with all those swirly lines?...
Consult the Wheel of Concept You’re pitching a deck of big ideas to your client tomorrow. Most creatives aren’t lazy enough to actually use the Wheel of Concept for client work, and most clients aren’t naive enough to be impressed by the results. So let’s innovate and develop new tactics—ideas that aren’t on the wheel. ...
Copywriting Is Dead… Long Live Copywriting! "  The opposing argument is that campaigns like "Just Do It" or Levi's "Go Forth" campaign which rely heavily on Copy/content to get the 'message' across.  Read the new article from adboardingpass.com below: Words are no longer sexy in advertising, (and they don’t get creatives promoted.)
Ultraviolet Adds Streaming Access To Dvd And Blu-ray Netflix, iTunes, Qwickster (here and gone), hulu, and now Ultraviolet. The consortium, called Digital Entertainment Content Ecosystem LLC, spent the last three years creating UltraViolet, which offers consumers online and mobile access to movies purchased on DVD or Blu-ray. Movies are stored in a “digital UltraViolet-enabled Copy of a movie will also be able to watch it on their computer, iPad, iPhone, or other ......
Read below: After decades of being overlooked by the advertising establishment he helped create, Cornelius Trunchpole is finally getting his due—although it's hard to say exactly how much he's due, seeing as how he doesn't exist. The ultimate goal of the Art and Copy parody is to promote the launch of Trunchpole and Trunchpole, an agency focused on working with ......
  On 06/01/11 3:31 PM, XXXXX XXXXXX wrote: -------------------- Eric,   Thank you for getting back to me so soon. --------------------   MY REPLY, POOR KID:   Oh dear.   (Exhale)   Good thing I'm a bit of a loner insomniac this week, working out of town. ...
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