search results for "Consumers"
People exposed via sharing had a significantly bigger lift in positive attitudes toward GE -- associating the brand with such things as creativity and innovation -- than people exposed via paid placements. Consumers exposed via sharing were also 83% more likely to rate GE "creative" than those exposed to the content via paid advertising on Buzzfeed. Obviously shared media has the advantage of ......
Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. 1. Own Your Voice, Don’t Share It. In 2011, we also saw Consumers become more spending-conscious as opposed to simply price-conscious. ...
E-Reading Between the Lines: A Closer Look at E-Readers At this stage in the e-reader game, there are plenty of comprehensive, apples-to-apples comparisons between Amazon’s Kindle, Barnes & Noble’s nook and Sony’s Reader series. The Barnes & Noble brand has a stronger link to books than either Amazon or Sony, which is a strength. If Barnes & Noble and Sony had collaborated to develop an e-reader-- The Barnes & Noble nook, ......
Motherhood Gets Real The myth of the June Cleaver female ideal-- a mother with perfect homemaking and parenting skills-- is long gone. What It Means for Marketers So now that we’ve identified some of the unique characteristics of the new female, let’s look at how they translate into reaching her as a consumer. To learn more ......
We have been tracking Consumers’ digital habits through a series of surveys covering more than 100,000 respondents across North America, Europe, and Asia.1 Our 2010 US findings highlighted the growth of advanced multidigital and rich-media segments (exhibit): the people most likely to be early adopters of new technologies (whom we label “digital-media junkies”), often younger men; those spending more time on social networks (“digital communicators”), ......
Horizon Media Chief Executive Bill Koenigsberg said this disconnect shows the potential for another slowdown in advertising if consumer spending continues to lag. The conference also took place, however, after a weak national employment report for May renewed concerns about the sustainability of the U.S. economic recovery. "We see no signs of a pullback yet," Spengler said....
And should have been doing on behalf of their clients and in turn, their customers. But, people still have this desire to be taken account of. One of the problems that Advertising has created is the process of dehumanizing people. ...
Incentives Motivate Moms to Refer Brands to Friends Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in online conversations about themselves and their families. The mom segment is made up of vocal, tech-savvy, price-......
7.5 Million Facebook Users Are Younger Than 13 Some 7.5 million Facebook users over the past year were younger than 13, according to a Consumer Reports survey. The report, made public on Tuesday, is based on a survey of 2,089 members of a TNS interactive consumer panel. Using that sample, the magazine was able to estimate that more than 5 ......
