search results for "Branding"
Project Runway: The Look of Successful Brand Integration There’s a lot of brand integration in the world of entertainment. Brand Runway Project Runway involves so many brands that it’s not just a runway for innovative fashion, but for brands as well. Why Project Runway Succeeds One reason this show’s brand integration is so successful is that it’s a reality show....
Brackets Targeting Men Different brands piggy back differently based on the audience they’re targeting. The Greatest Bracket Ever and Captain Bracketmaster Challenge clearly target the NCAA tournament’s core fanbase of male sports fans. Brackets Targeting Women Here are some examples that use the tournament bracket model and target a more female audience....
Create Polls Let users interact with simple, fun, multiple choice questions and see results in real-time Offer Surveys Give users the chance to weigh in on various topics for brand insights Utilize Slide Shows Create a photo slide show of customized content, complete with variable speed, ......
Why Facebook Timeline Will Be Huge For Brands There's been a lot of talk lately about the new Facebook timeline feature... Compared to the current Facebook brand page (which only allows the profile picture and five thumbnails to be customized, hiding photo albums and tagged photos beneath the Wall), Timeline unlocks new possibilities for Branding, raising awareness and creativity. Brands Can Be More Interesting Currently, the hidden “Info” tab on the ......
E-Reading Between the Lines: A Closer Look at E-Readers At this stage in the e-reader game, there are plenty of comprehensive, apples-to-apples comparisons between Amazon’s Kindle, Barnes & Noble’s nook and Sony’s Reader series. The Barnes & Noble brand has a stronger link to books than either Amazon or Sony, which is a strength. If Barnes & Noble and Sony had collaborated to develop an e-reader-- The Barnes & Noble nook, ......
Pomegranate Client 'Tasty Brand' Featured on CNN Money Tasty Brand's CEO Liane Weintraub gives straight talk about the challenges of building a business in this Q&A with CBS radio expert Steven Greenberg. Read more below: Founded by two moms on a self-proclaimed "tasty mission," Tasty Brand has since evolved into......
Burnett's loyalty is pretty heroic by today’s standards. These days, you can’t fire someone for using a competitor brand’s product. Even the Pomegranate business model was designed to create additional value for our clients....
We believe that entertainment, broadly speaking, is everything that you, or I, spend our hard-earned money on when we are not at work.
Branding It Old School Yesterday's Wall Street Journal featured a fascinating article about brands going retro with their packaging to grab consumer attention. (and Very Old) -- The Wall Street Journal) Brands like Cheerios, Tide, Pepsi and Doritos have seen new success with old-fashioned packaging designs. For April Fool’s Day ......
Mark also works with several clients via his consulting firm, Bilfield Marketing Intelligence. As an independent marketing consultant, Bilfield brings over 30 years experience working with Fortune 1000 companies in a diverse range of industries. Clients of POM8 enjoy personal attention to detail from an experienced team, with the added benefits of ......
