The use of photos to drive engagement on the social media accounts of brands continues to be a strategy strongly supported by data.
This new form of advertising on Facebook is significant, in that, it will allow businesses to pay for the opportunity to divert potential traffic from each other.
In Pomegranate's, “Marketing Your App Part 3 - Wrapping up the Writing”, we inform you how to wrap up the process of writing your App Store description.
In last week’s blog post, “Marketing Your App Part 1 - The First Line”, we took a detailed look at how the first line of your App Store description can play a major role in making or breaking the successful marketing of your app.
This week, we’ll move beyond the first line - and take a look at a few of the essentials and best practices you can use to optimize the middle of your App Store description.
You’ve finally developed the world’s perfect app. Congratulations. The easy part is finally over. Now it’s time to market...
To the uninitiated, contracting for talent from staffing agencies may seem like a hassle-free and convenient solution to your problem...but have you considered this decision from all angles?
What was once exclusive only to iPhone users, almost becoming a mobile VIP party—Instagram has now opened its doors to Android users and the iPhone community is not happy about it. From elitists professional skaters, photographers and musicians—to lowbrow media and of course your immature crowd that just loves to hate and jump on any bandwagon, iPhone users have made it clear that these Android kids need to “kick rocks and scram.”
You’re pitching a deck of big ideas to your client tomorrow. Problem is you have no big ideas and no deck. What’s a creative to do? Well you could pull an all-nighter and rack your brain for ideas, or just consult the Wheel of Concept.
At last, we know the truth about President Barack Obama’s heritage: He’s Javanese. Culturally speaking, of course. According to Janny Scott, author of
ABC's Modern Family is some of the finest comedy on network television. It's also a golden example of product placement done right. Here's a look at how the Toyota Sienna is seamlessly integrated into one of the show's funniest episodes to date.
I heart boobies. Save the ta-tas. Keep a breast. How many other cheeky headlines will they come up with for supporting breast cancer research? And how can other worthy causes adopt strategies that are funny, upbeat and welcoming? Let's take a look.
Zappos, a leading E-commerce site owned by Amazon, has really cashed in on the video marketing program it launched in early 2009. in 2010 the company created over 58,000 videos featuring 11 regular-joe type staff members. The result? Sales were 10% higher on postings that included a video description and returns decreased.
According to a new report released today by the Joan Ganz Cooney Center and Sesame Workshop nearly 80% of children between the ages of 0 and 5 use the Internet at least once per week.
The latest estimate from eMarketer shows that Facebook's advertising revenue increased 151% in 2010, bringing in a whopping $1.86 billion to the social media behemoth.
So you looked at a pair of shoes on a popular shopping website and now those same shoes seem to be following you everywhere -- the sidebar of your email, your daily news site and that trashy celebrity blog you religiously, but secretly check on a daily basis. But, is that really a bad thing?
One thing I’ve noticed from internet marketers is that there seems to be a great divide on the concept of what gets the best “bang for your buck" with internet marketing. There are the “marketing traditionalists”, as I like to call them, who focus their efforts solely on search engine optimization and online paid advertising, and then there are the “new age” marketers, who believe that digital and social media is the marketing wave of the future. My biggest issue is with the divide itself. Why focus your efforts on one aspect of marketing when you can take the two practices and marry them? Moving forward, you can call me the Minister of Marketing, because I am about to pronounce Paid Search and Social Media as husband and wife.
Ad Age just published a new white paper called Shiny New Things, which looks at early adopters of tech products. Overall, I found this white paper only moderately enlightening, although it did reveal a few interesting nuggets worth sharing. So here they are.
I just read Advertising Age's new white paper, The New Female Consumer: The Rise of the Real Mom. While this report reinforces a lot of longstanding wisdom about a woman's role within the family, there are some insightful new findings about how she views her role, and how marketers can communicate on her wavelength.
I recently read the new whitepaper published by security software developer McAfee entitled Digital Window Shopping: The Long Journey to “Buy.” In this document McAfee makes a number of points and backs them up with in-house and third party research. I’ll focus on just two of those points-- digital window shopping and trustmarks-- and offer some insights of my own.
Step 3: Promoting Your Site via Social Media and Online Communities
Now that you have your blog up and running and have established a few weeks worth of good, solid content, you can start promoting your blog and driving traffic. This is where you can finally use your blog as a vehicle to promote your business.
Most blogs have prominent spaces in the sidebar or side column for advertising. Use these spaces to advertise your own web business (rather than using 3rd party advertisers) by displaying graphics that link to your online store, text links in various strategic places (here’s a great article on how to successfully incorporate text links into your blog). As you drive more and more traffic to your blog, you will increase the chances that people will link on these links and graphics and ultimately make purchases at your online business.
The Pomegranate Phone website boasts beautifully high production value and a terribly weak concept. Flashy video effects don't make good advertising-- big ideas do. And this campaign didn't have one.
Step 2: Branding Your Blog: Developing Content Strategy & A Name for Your Blog
This next section is a follow-up to Part 1, the introduction to why you should start a blog and which platform is right for you. If you missed it, you can check it out here.
A big part of deciding on the brand of your blog or even naming it is deciding on the content. Content is king for a blog to be successful. Pick something you are passionate about. Is it Cooking? Interior design? Technology? Animals? The sky is the limit – but the most important thing to remember is that you should choose a topic you are passionate and knowledgeable about then narrow it down to a few important objectives that you can focus on.
Most people who regularly use the internet have heard of, read or follow at least one blog on the regular. Many people have contemplated starting a blog but many probably feel like it is out of their realm of skill or knowledge. The truth is, blogs are simple to start, easy to maintain and can be a powerful tool for recognition and brand promotion, both for business and personal use.
Imagine you’re Maloney & Porcelli, a fancy steakhouse in midtown Manhattan that relies on the wining and dining of hotshot business people. Now imagine those hotshots stopped showing up because their cash-strapped employers no longer reimburse them for wining and dining. Well, that not-so-imaginary scenario is probably what spawned Maloney & Porcelli’s Expense-A-Steak.