POMEGRANATE LAUNCHES CANADA’S GOT TALENT YOUTUBE DESTINATION IN PARTNERSHIP WITH NISSAN and ROGERS MEDIA
Pomegranate recently partnered with Nissan and Rogers Media to launch Canada’s Got Talent, the Canadian version of America’s Got Talent, on YouTube. The new reality television series is part of the global British Got Talent franchise and is set to debut on the CityTV television network in March 2012. Contestants entered through YouTube auditions where viewers also voted for their favorite entries through the Canada’s Got Talent custom YouTube channel.
Pomegranate worked closely with Canada’s Got Talent, Nissan, Rogers Media and YouTube to design an engaging and exciting viewer experience. The project included concept and design of display ad marketing and a masthead banner ad that was featured on the home page of YouTube, which drove massive viewership and participation. See the destination at http://www.youtube.com/canadasgottalent.