Create Heineken's Next Bottle Design - But You Have to Share the Credit
December 22, 2011 by Kevin Michael Gray
Todays featured article showcases a delightful interactive marketing/branding campaign recently launched by Heineken in celebration of their 140th anniversary. The big catch is that you have to partner with another designer from their digital archives to create the winning bottle design. Read more below:
In celebration of the company's 140th anniversary, Heineken in the Netherlands is asking consumers to submit their own designs for a limited edition bottle. To enter, you need to visit Heineken's Netherlands Facebook page by January 31st, download a template and create a design that 'connects people'. However, your design is only one half of the finished bottle, so you need to 'connect' with another designer in the gallery to create a complete entry. The winning partnership will see their bottle on sale globally in December 2012.
