Why Your Business Needs a Mobile Website Right Now
December 16, 2011 by Kevin Michael Gray
If your company has a website then your website is accesible from any mobile device. THe bad news is that the website may not be optimized for a mobile device. Today's featured article discusses the urgency of creating/developing your brand's user friendly mobile website. What is the best mobile website you've come across? Tweet about it! @seedingideas Read the article below:
First, the good news: If you have a website, then you have a site that can be accessed by any mobile device with a browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
If you’re worried about this, you’re not alone. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile. By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.
In such an environment, a site designed to be viewed on a desktop PC comes across as woefully lacking. Say you’re accessing such a site from the Safari browser on your iPhone. The first thing you’re likely to notice is that it takes a relatively long time to load. The second thing is that the type on the page is pretty small. It might take a lot of zooming and pinching to navigate the site as well. If you have Flash on your site, it’s not going to come across at all on an iPhone.
At that point, your potential customer may start looking around. According to a recent survey from Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.
Yet currently, most businesses haven’t optimized their sites for mobile. Jesse Haines, group marketing manager for Google Mobile Ads, says the company canvassed its large advertisers early in 2011 and found only 21% have launched a mobile site.
If you’re among the other 79% or so, take heart. Optimizing your site for mobile or creating a mobile site from scratch isn’t a big deal.
In part, that’s because Google has stepped in. The company is eager to expand its online advertising empire further into mobile. With an eye towards “growing the mobile ecosystem” as Haines puts it, Google last month launched GoMo, an initiative that aims to help businesses go mobile.
Google’s howtogomo.com is a clearinghouse of information on the topic and even includes a feature that lets you see how your site looks on a mobile device.
For those looking for a quick fix, Google provides a list of companies that will build your mobile site for you, and you can specify what you want to spend. Haines says that you can get up and running for as little as $100 a year.