Powered by Pomegranate - ESPN SportsNation
November 30, 2011 by Kevin Michael Gray
Pomegranate recently partnered with ESPN, Saatchi & Saatchi, Toyota, and YouTube to launch SportsNation Fanalyst, a destination for sports enthusiasts to become experts and to share their sports knowledge via an engaging online social experience. Contestants record and upload 15 second videos in response to the current week's question announced on SportsNation; like 'Who is the most overrated team in the NFL?'
Pomegranate worked closely with ESPN, Saatchi & Saatchi, Toyota and YouTube to design this experience as it evolves through the phases of the sports season. This project included concept and design of a premium YouTube channel, display ad marketing and a masthead banner ad that was featured on the home page of YouTube.com that drove massive viewership and participation.