Can Nike Popularize Running in China?
November 24, 2011 by Kevin Michael Gray
Today's featured article comes while millions all over America are celebrating turkey, stuffing, and mashed potatoes. My wife and I ate earlier than usual this year (around noon) and have already gone on the 'after Thanksgiving run,' or rather she went; I took a nap. While sifting through the thousands of blogs that exist through out the advertising network, one stuck out in particular, Nike's attempt to popularize 'running' in China by taking ordinary people's stories that like to run and sharing them with a nation that views running as a punishment or lonely sport. Check it out below. What do you think about it? Tweet us @seedingideas
