Why Facebook Timeline Will Be Huge For Brands
September 30, 2011 by Kevin Michael Gray
There's been a lot of talk lately about the new Facebook timeline feature... some good... some bad... and some just plain mean. Todays article comes from Mashable.com and discusses how the new timeline can help brands! Read more below:
According to Dr. John Medina’s book Brain Rules, vision is our most powerful sense, and “we learn and remember best through pictures, not through written or spoken words.” This helps explain the popularity of infographics, photo apps like Instagram and visual blog platforms like Tumblr. We increasingly consume information through photos, from browsing friends’ Facebook albums to mobile Twitpics. Accordingly, Facebook has made photos a main focus of the new Timeline profile.
Compared to the current Facebook brand page (which only allows the profile picture and five thumbnails to be customized, hiding photo albums and tagged photos beneath the Wall), Timeline unlocks new possibilities for branding, raising awareness and creativity. The “Cover,” an 849 by 312 pixel image spanning the top of your profile, can be changed at any time and is major real estate for a brand — perfect for a product shot or promotion push. In addition, brands could call out important photos on the Timeline by clicking a star on the post that expands the photo to widescreen.
Brands Can Be More Interesting
Currently, the hidden “Info” tab on the Facebook brand page serves as a dumping ground for every bit of information about a brand in a boring text format. When deciding whether to drive paid media to Facebook or a brand site, brands face the challenge of choosing between growing their Facebook community or providing a more informative and better user experience elsewhere. Now, the decision tips a bit more in Facebook’s favor as Timeline makes it easier for people to find information by pushing the Info section, photos, apps and map to the top of the page in a clear navigation bar.