5 Tips For Getting Celebrities Involved With Online Cause Campaigns
September 28, 2011 by Kevin Michael Gray
"How did they do that... how did that company get that celebrity to endorse that (insert event name) here?" It might be easier than you think! Today's article comes from the beloved mashable blog and discusses some helpful charity pr tips. Read more below:
The Stars of Social Good Series is supported by CITGO and the Fueling Good Campaign, helping to change the world through contributions to local charities.
It’s one thing to say that celebrities can help non-profits raise money and awareness. It’s another thing to actually call a celebrity like George Clooney or Brangelina and get them onboard.
As much as the debate rages for and against celebrities getting mixed up with charities, there is a fine art to getting them involved in the first place. Mashable spoke with two non-profits with an amazing track record of grabbing top talent. Malaria No More‘s “Comedy Fights Malaria” managed to snag dozens of celebs, including jokesters from The Office and musicians like John Mayer. DoSomething.org has had similar success getting a cadre of celebs including Usher, Rihanna, Olympic athletes, Lennox Lewis and more.