Pomegranate Client 'Tasty Brand' Featured on CNN Money
September 21, 2011 by Kevin Michael Gray
Tasty Brand's CEO Liane Weintraub gives straight talk about the challenges of building a business in this Q&A with CBS radio expert Steven Greenberg. Read more below:
Founded by two moms on a self-proclaimed "tasty mission," Tasty Brand has since evolved into a small company selling organic snack brands in fun, upbeat packaging. Co-founder and CEO Liane Weintraub, a former broadcast journalist, is now committed to creating better snacking options for kids and adults. She recently spoke to Steven Greenberg, CBS radio expert for jobs and host of the nationally syndicated radio program, "Your Next Job."
Baby food and snacks is a very competitive industry. How has Tasty Brand managed to capture so much of the market from more established companies?
These are definitely competitive categories, but we feel that our brand stands out from the crowd. As far as getting people's attention and capturing market share, it takes a lot of creativity. Since we are not in a position to purchase TV or magazine ads, we need to think of other ways to make "noise" through social media, etc.
Describe how you made your first two sales.
Our first two accounts were local stores that are still very important retailers for us. When we first showed our products to Whole Foods (WFM) in Southern California, everything about what we stood for resonated with their own values and priorities, so it was the perfect fit. Next came Bristol Farms, an upscale chain, also in Southern California. That one took a little more convincing, but the buyer was moved by our conviction and passion for our mission!
