Espn's Sportsnation On Youtube Powered By Pomegranate
September 21, 2011 by Kevin Michael Gray
Fanalyst is a destination for sports enthusiasts to become experts and to share their sports knowledge via an engaging online social experience. Pomegranate partnered with YouTube and Toyota to put together this destination that will run throughout the sports season with continually updated user-generated content. Pomegranate worked closely with Toyota and YouTube to design this experience as it evolves through the phases of the sports season. This project included concept and design, display ad marketing and a masthead banner ad featured on the home page of YouTube.com that drove massive viewership and participation.