Maybelline's Live from the Runway on Youtube Powered by Pomegranate
September 21, 2011 by Kevin Michael Gray
This year, Maybelline chose to work with Pomegranate and YouTube to develop a unique destination for fashion enthusiasts to experience the runway during Fashion Week - live streaming online. Pomegranate's design team conceptualized and built out the destination and the interactive experience as well as the display ad campaign. Pomegranate worked closely with Maybelline and YouTube to put together a one-of-a-kind fashion experience with engaging live content and real-time social interactions.