Is Digital Killing The Luxury Brand?
September 20, 2011 by Kevin Michael Gray
If high-end designers do not embrace the digital world could it be their demise? Adweek brings a great article to the table this week which highlights that and more. Read below:
High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which has gotten over 16 million views on YouTube. Sample lyrics: “Gucci, Gucci, Louis, Louis, Fendi, Fendi, Prada...the basic bitches wear that shit so I don’t even bother.”
It may have taken a rapper to say it best, but the message has been clear for a while: Luxury designers are losing their cachet. And the problem is only being intensified by the medium that made Kreayshawn a star.
Just a few years back, most high-end fashion brands distrusted