Copywriting Is Dead… Long Live Copywriting!
September 16, 2011 by Kevin Michael Gray
There are two sides to every coin and for this coin one side says "Who needs copywriting when an image speaks a thousand words..." The opposing argument is that campaigns like "Just Do It" or Levi's "Go Forth" campaign which rely heavily on copy/content to get the 'message' across. Read the new article from adboardingpass.com below:
Words are no longer sexy in advertising, (and they don’t get creatives promoted.)
Here is a Cannes winner this year from Euro RSCG Bangkok, and here is an example from JWT Mexico. They’re representative of the modern taste in design, favoring clean lines, full bleed double page images, impactful visuals that telegraph the benefit, minimal logo and tagline at the bottom right.
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