Don't Let Your Ad Agency Be A Cover Band
September 2, 2011 by Kevin Michael Gray
Here's a pretty fun article that AdAge just recently put it... It's about how agencies should be less like a cover band and more like a mainstream original super-star! Read below:
The Accidental Creative podcast has a rather brilliant mantra that it subscribes to: "Cover bands don't change the world." This applies so well to the agency business. Our industry comprises countless talented agencies, big and small, and of every imaginable specialty. And yet the majority of them manage their operations as if they're in cover bands.
Cover bands often comprise talented musicians. It's not that they aren't capable or don't have the right tools to become original stars. What keeps musicians in cover bands and makes rock stars famous is a very different perception of passion and desire. Cover bands don't have the desire to bust out on their own. Cover bands don't share the value of being original. Cover bands are most comfortable with what's been done before. Sound familiar?
