Loreal And Maybelline Get A Dedicated Shop Within Ipg
August 17, 2011 by Kevin Michael Gray
We came across this industry relevant merger we wanted to share with you. Read below:
McCann Worldgroup is creating dedicated operating unit to service key global client L’Oréal and its subsidiary Maybelline.
Interpublic Group’s McCann Erickson is a key global creative agency for L’Oréal and adapts and distributes the Maybelline work of sister shop Gotham outside the U.S. The two brands supply some $100 million in revenue to the two shops, roughly 80 percent of which goes to McCann. As such, the success of the move is crucial to Interpublic.
Within IPG, building specialty units around mega-accounts is unusual but not unprecedented. In 2007, the company created Sandbox to win a?...