Mike Fridgen – Ceo Of Decide Exclusive Interview By Ideamensch

August 17, 2011 by Kevin Michael Gray

Mike Fridgen is a serial entrepreneur with more than 15 years of experience launching successful consumer Internet companies, which is one of the main reasons why we chose to highlight this exclusive interview by IdeaMensch.  Read more below:  

Mike is currently CEO at Decide, a shopping service that helps consumers purchase electronics with no regrets. Prior to that, he served as Vice President of Marketing & Product Development at Farecast.com, which was acquired by Microsoft in 2008. At Microsoft, Mike led product management for Bing Travel and Bing Shopping. In the late 90s, Mike was co-founder and CEO of TripHub.com, a venture backed online travel start-up.


Mike Fridgen has a MBA from Harvard Business School and BA from University of Washington.


What are you working on right now?

Bringing “no regrets” shopping to all of consumer electronics and making the Decide mobile experience better.


What does your typical day look like?

Every day is different – recruiting, road map planning, design reviews, metrics dives, email triage, exec meetings… and I’m happiest when it ends with baseball with my son, dancing with my daughter, and dinner with my wife.


3 trends that excite you?

1.     Big data and technology companies can now operate at a significantly lower cost structure.

2.     Explosion of mobile usage scenarios.

3.     Social graph data.?


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