Augmented Reality Kills The Qr Code Star
August 8, 2011 by Kevin MIchael Gray
From the advent of QR Codes to SMS technology to print media and everything else in between it's merely impossible to keep up with technology let alone predict the future of advertising. In any event if one was to attempt to predict the future of advertising he/she might have good luck going all in on Augmented Reality. Read more below:
Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that's a little like Google's Goggles. In one swoop it may have turned AR apps from intriguing, inspiring, and occasionally useful toys into serious tools for information discovery and, of course, advertising. Let's call it hacking the real world.
AR was a tech that really grabbed the headlines over the last couple of years, propelled by increasing ubiquity of smartphones with always-on Net connections, sensors, and high-quality rear-facing cameras. This tech trinity allowed clever apps to work out where the phone was in the world, what direction it was looking at and then deliver useful information to the phone user, such as where the nearest Metro station was, and how to get there. But creating digital "events" in the AR world required developers or users to tag reality with geo-located flags--actual fixed positions in space--which limited its usefulness for more spontaneous access to data.?
