How One Ceo Bends The Rules To Get The Most Out Of Millennials
August 8, 2011 by Kevin MIchael Gray
If you are in the ad business it might not be a bad idea to start listening to the up and coming generation for fresh ideas.
(CNN) -- "What time of day do you think we should be open?" veteran public relations executive Marian Salzman asks her staff.
"10, 10:30," comes the response from several 20-something employees, along with a few giggles.
Salzman isn't about to keep the doors closed until 10:30 a.m., but she's listening.
The chief executive officer of Euro RSCG Worldwide PR has been doing plenty of listening to her staff of about 80. The vast majority of them are members of the millennial generation -- born after 1980 -- and some of their requests might be considered audacious by executives many years their senior.
Millennials at Euro RSCG have asked for free food, which Google offers; a juice bar; a yoga/Pilates room; even reimbursement for a personal trainer. Saltzman didn't grant any of those perks, but she understands that they may not seem outrageous for someone with a millennial mindset.?
