David Rogers Agency Owner About: How to Become Successful Working With An International Client
July 29, 2011 by Kevin Michael Gray
A successful story of Russian-British collaboration in the area of design goes back to late 1990-s – early 2000-s, when such Russian brands (now among the most valued domestic ones, by the way) as Russian Standard Vodka (1998, Identica) and MTS (2006, Wolff Olins) were designed. That was the crucial moment, when the biggest Russian business entities from various industry sectors realised the power and value of the design and branding ‘made in Britain’.
Soon it has become quite popular and prestigious for the emegring and established Russian businesses to reach out to the major UK design consultancies for the ‘design and branding services’. Since that time some large creative agencies such as Identica, Wolff Olins, Fitch, Claessens and SCG London have become the best-known UK design groups in Russia having some fruitful experience of collaboration with federal Russiancompanies in the area of the brand and design. But what about smaller niche agencies? Do they have any chance to make their mark and difference on the new unexplored yet attractive Russian market? “They absolutely do” — proves David Rogers, the owner and creative partner of a small Nottingham-based packaging and brand design consultancy We Are Pure. In this interview to Popsop.com’s editor Ekaterina Belan he shares his vision on the state of the UK creative industry as well as highlights some common problems a UK agency may face while working with an international (particularly, Russian) client.
