Why Clients And Their Ad Agencies Behave Badly @BrandingInsider
July 19, 2011 by Kevin Michael Gray
My wife and I have this special thing that we do when we get in arguments. I let her rant and rave until she feels complete and then I have to repeat what she is upset about. This happens as many times as it needs to until she feels I understand where she is coming from and says "Yes, that is what I am upset about." Upon approval the tables turn and it becomes my turn to rant and rave until fully understood. It's amazing how much just being heard and understood helps to defuse the situation.
The article below come from the branding strategy insider and is about the frustrations between clients and ad agencies.
- Kevin Michael Gray