Google Advertising Calls to Action @RoyMorejon

July 19, 2011 by Kevin Michael Gray

We chose to share this great article that internet marketer Roy Morejon authored about the 'Perfect Ad' campaign that Google recently launched.  Roy stresses the importance of a simple and clear CTA (call to action).  Thanks @RoyMorejon for writing this article.

Hope you enjoy.

- Kevin Michael Gray
 




I was recently the target of a clever advertisement for Google’s comprehensive display advertising offerings via LinkedIn. Compelled to click through, the dynamic ad compared 2 buttons side by side, with separate calls to action asking you to simply vote for your favorite. Once you submit your choice the interactive ad displays real-time results on Americas favorite button choices. The results were pretty straightforward but interesting nonetheless to see the preferences in calls to action across the United States.
 

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