Are Side Projects Keeping Your Agency Busy? @darrylohrt @adage
July 19, 2011 by Kevin Michael Gray
Sometimes it's the little things that create the perfect weather for the 'tipping point.' We found this article and had to share it with you because it highlights the benefits of budgeting time for side projects and how these 'pet projects' can end up helping your agency in the long haul.
- Kevin Michael Gray
Does your agency have a side project? Something that you're finding time for in between the work you're doing that pays the bills?
In a world of bloated in-boxes, presentation decks and meetings, you might wonder how that's even feasible. But side projects can help you grow business, expand your team's experience and gain notoriety for your team.
Side projects are different than pro bono projects.
A bona fide side project comes without strings attached, without a client to report to, and limited only by the agency's own resources. These are the projects that let agencies push the limits of what's possible, when clients would say "no."
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