5 Key Shifts Happening Right Now in the World of Digital Marketing
June 1, 2011 by Kevin Michael Gray
“We’re living through the social revolution, which is every bit as significant as the industrial revolution.” So began the remarks of David Jones, the global CEO of Havas and Euro RSCG, who keynoted the Mashable Connect conference at Walt Disney World last month.
Focusing his comments on the shifts taking place within his purview — the world of marketing — Jones pointed to five specific trends, offering a number of specific examples of how digital is changing everything.
Jones believes that marketing is becoming less about image and more about reality. That is to say that social media has made it impossible to hide, and that eventually the truth will come out. Jones cites Domino’s “Pizza Turnaround” campaign, which was made in response to brutal feedback about the company’s product (not to mention the now infamous YouTube videos of Domino’s employees doing unsavory things with pizza), as an example of accepting reality and using it to genuinely improve product and try to change minds.
Dave Jones Talks About Digital Marketing at Mashable
