Branding It Old School
May 25, 2011 by Nate Winter
Yesterday's Wall Street Journal featured a fascinating article about brands going retro with their packaging to grab consumer attention. (New! Improved! (and Very Old) -- The Wall Street Journal)
Brands like Cheerios, Tide, Pepsi and Doritos have seen new success with old-fashioned packaging designs. Marketers credit the simplicity of the package designs and consumer's favorable emotional associations with the past for the uptick in sales.
Obviously those brands are iconic, with deep historical and cultural roots. So what about brands that are, relatively speaking, new kids on the block? Even they find a way to engage audiences by going retro.
For April Fool’s Day this year, YouTube switched to a design reminiscent of the year 1911. Meanwhile, Hulu’s April Fool’s Day site reverted to design and content from the dawn of the web in 1996.
So what's next? Which brands would you like to see go old school?
