The No. 1 Secret To Startup Success
May 23, 2011 by Kevin Michael Gray
Starting a business is one of the most exciting–and terrifying–moments in a person’s life. It is that time when the stars align just so and you get to venture off in a new direction, doing something you love, maybe something you have always dreamed of, and being your own boss.
What makes the moment even more intense is that you typically have a lot on the line. Risks have been taken. Money may have been borrowed. Reputations are at stake. It’s no wonder then that, aside from the exciting adrenaline rush of the moment, intense stress is the other over-arching emotion at play.
Is there some way then to make sure the risk pays off? Indeed there is. More on that in a moment.
The final reason that makes being part of a startup so unique is that it is all so new. Unless you are a serial entrepreneur, this starting a business stuff is not something most people do more than once or maybe twice in a life, and it’s that very first time that is the most frightening of all:
- How do you wear all of those hats?
- Where do you find customers?
- How will you pay the bills?
So yes, while being part of a startup is fun, interesting and exciting, it is also fraught with danger. Being part of a startup is a high-wire act, and usually one without much of a net below. One false move, one big mistake, and down you plunge.
Want some more startup advice? READ THE FULL ARTICLE
