Marketing is a Journey, Not a Shortcut To Quick Sales
May 23, 2011 by Kevin Michael Gray
Shut off 'spray and pray' marketing
More often what happens is that recipients toss a direct mailer in the recycle bin, ignore the ad or delete the e-mail without even giving it a read.
Spray and pray marketing is expensive, wasteful and can harm an entrepreneur’s credibility before he or she even gets a chance to put a foot in the door.
Knowing that this is often the end result, why would an entrepreneur use such a tactic?
Thoughtlessness, for one. When trying to grow a small business, many entrepreneurs’ first instinct is to try to get as much information about their product or service in as many hands as possible. They may lack or don’t take the time nor display the empathy to really understand... READ THE FULL ARTICLE
