7 Tips For Getting Great Press
May 23, 2011 by Kevin Michael Gray
A reporter calls your company, aiming to write an article about your newest product or service. While you want to get the most favorable publicity possible, dealing with the media can be daunting. But with a little preparation and the following advice from PR experts, you can sail through any interview and revel in the resulting media attention.
Take a deep breath.
'The No. 1 piece of advice I give is they should think of it as an opportunity and not something to be intimated by,' says Matt Kucharski, senior vice president of Padilla Spear Beardsley, an integrated communications consulting firm with offices in New York and Minneapolis. 'There’s a misconception that a reporter is going to jump out from behind the potted plant and accuse you of something. But the vast majority of interactions with reporters are positive. The reporter wants to write a story and you can be a useful provider of information.'
Study up.
'Before the interview takes place, find some examples of the journalist’s past work. Review a few articles or blog posts, listen to a radio newscast, or watch some TV clips to get a feel for how he or she handles similar stories. Then you’ll know what to expect, advises Blois Olson, executive vice president of Tunheim Partners, a Minneapolis firm that specializes in corporate communications, public affairs, branding and social media. READ THE FULL ARTICLE
'Before the interview takes place, find some examples of the journalist’s past work. Review a few articles or blog posts, listen to a radio newscast, or watch some TV clips to get a feel for how he or she handles similar stories. Then you’ll know what to expect, advises Blois Olson, executive vice president of Tunheim Partners, a Minneapolis firm that specializes in corporate communications, public affairs, branding and social media. READ THE FULL ARTICLE
