Who Is Scanning QR Codes? Here's a Quick Update.
May 10, 2011 by Kevin Michael Gray
We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can put these codes on just about any kind of item, and users can scan them with their phones to get more information, visit websites, or just engage with your brand.
A few fun facts from the Invasion:
- 52% of mobile users have seen or heard of QR codes; of those, 28% have scanned one.
- iPhone users scan by far the most, at 68% (versus 26% of Android users and 4% of Blackberry users).
- QR-code scanning rose a whopping 1,200% from July to December 2010.
- Companies like Starbucks are already using QR codes (as well as barcodes) to enable users to pay for their purchases via mobile. (And here's a fun fact from the chart: 3 million Starbucks customers have already tried it.)
