Social Media Strategy Forever 21 Holographic Marketing Campaign Creative Advertising

 

Fashion retailer Forever 21 is hosting a series of unique fashion shows worldwide that use holographic images instead of live models.

 

The promotion, conceived and produced with the help of digital agency space150, kicked off last week in Vienna, Austria. A total of eight shows are currently scheduled, with the next two in Brussels and London in June and July, says Los Angeles-based Forever 21 Marketing Manager Kirstin Nagle. A New York show, currently the only U.S. show scheduled, will be in the fall.