Search Engines are 300% More Powerful Than Twitter and Facebook
April 15, 2011 by Kevin Michael Gray
Search engines are the number one source of web traffic, handily beating social media (Facebook, Twitter, MySpace) by more than 300%.
In looking at traffic from 100 million sessions in the first quarter of this year, Outbrain.com found that search engines drove 41% of external traffic, with other content sites (31%), portals (17%) and social media (11%) coming behind.
Reader engagement is very high with search traffic creating the highest number of average page views per session.
