Forbes Announces 'America's 12 Most Loved Spokescharacters'
March 17, 2011 by Traci McMurray
Forbes recently released their list of "America's 12 Most Loved Spokescharacters." The top five characters were not terribly surprising, with Snoopy taking the honors of top dog.
Each character was evaluated in a survey of 1,500 people age 13 - 49. In the survey, respondents were polled whether or not they knew of the character and if they did whether the liked the character. The survey also asked if respondents though the characters were "cool," "funny," or "intriguing."
1. Snoopy - MetLife
71% Appeal Rate
2. The Man Your Man Could Smell Like - Old Spice
66% Appeal Rate
3. M&Ms - M&Ms
64% Appeal Rate
4. Mayhem - Allstate
64% Appeal Rate
5. The Most Interesting Man in the World - Dos Equis
62% Appeal Rate
Learn more about these characters, and see the others who made the official list at Forbes.com.
