Social Media: A Sign of the Times and the Times to Come
March 4, 2011 by Traci McMurray
Why analyze the past when you can analyze the right now?
In the Ad Age DigitalNext blog, writer Glenn Engler proposes that social media is the new key to predicting sales.
"What’s happening right now in social media is a leading indicator of a brand’s health over the next six to 12 months; the good news is brands can impact outcomes, if they do it the right way."
One great example? Toyota. After the company suffered recall after recall last year, the voices of concern and complaints surfaced. According to Engler, "Those 'voices' are a leading indicator of brand health and Toyota suffered the consequence of ignoring them."
What other major brands have seen a response -- good or bad -- due to social media? Find out in the full article.
