How Justin Bieber Landed the Best Buy Super Bowl Ad
February 16, 2011 by Traci McMurray
Best Buy's Superbowl ad starred the unlikely mashup of Ozzy Osbourne and young supernova Justin Bieber. At the Association of National Advertisers' TV & Everything Video Forum Best Buy's Executive Vice President - Chief Marketing Officer Barry Judge described the casting process which included at least nine other celebrities. Find out which stars missed out in the video below.
Reports show that celebrity endorsements aren't winning like they used to. Do you think casting Justin Bieber was a good move for Best Buy? Is there someone else you would have rather seen in the ad? Let us know in the comments.