New Media Metrics Brings Brands and Media Together For Good Measure
February 15, 2011 by Traci McMurray
New Media Metrics just released information regarding their brand attachment index, a measurement of the media most loved by fans of brands. The study includes both online, print and television and some of the results are very surprising -- although maybe they shouldn't be.
One great example is the Jet Blue results posted above. It's true that Jet Blue's biggest consumers are constantly on the go to unfamiliar places, so the fact that Google Maps is at the top shouldn't be a surprise... but would you have bet your money on it before seeing this study?
See seven other brands and find out whose consumers are Facebook addicts and what sexy brand's fans enjoy some not-as-hot media.
