Make Your Brand More Social in 2010
January 7, 2010 by Renee Gannon
Wondering how socially successful your company is? Believe it or not, there is a way to measure the amount of sociability your brand has. One company, Virtue, has created an algorithm called the Social Media Index™ (SMI) that provides a visually depicted measurement of your brand’s online conversations, including status updates, videos, photos and blog posts.
If you are a brand that offers an interactive service or product that is relevant to a target demographic of social media fans and fanatics, you might want to consider taking a moment to reevaluate your current online presence in order to move forward in 2010. How can you do this? Well, first let’s take a look at a few of the top social brands of 2009 and see what they are doing right. According to Virtue’s SMI, iPhone, Disney, CNN, MTV, NBA, iTunes, Wii, Apple, Xbox and Nike rounded out the top 10 social brands in 2009, respectively.
Obviously there is something to be said about large brands like iPhone, MTV and Disney, whose massive online presence will dominate conversations on sites like Twitter and Facebook easily and without much promotion or buzz. People are already following these brands and wondering what they’re up to, so it’s only natural that they would measure highly on a social media scale of measurable conversation. This is not to say that all is lost for a smaller, less renowned brand as long as it already has an established presence on the web. The key to success in moving forward with brand socialization is changing faster than you can say “let’s chat!” and now is the time to reevaulate your brand's social outreach for the coming year.
There are a few crucial steps you can take to make your brand more social in 2010. Many of these include solutions that adapt to the ever-changing method of how we access information on the web, mobile and world wide. Facebook fan pages are becoming dynamic rather than just a place to update real-time status with simple news and information. The key to socialization here is interactivity and we believe that this list of straightforward suggestions will help keep your brand moving in a social direction for the new year.
Offer a Free iPhone Application
Develop a fun, engaging and branded iPhone application that can be given out as an incentive for signing up for a company mailing list.
Make the Mailing List Extremely Accessible
Enable users to opt in to receive your marketing offers & news directly from your Facebook page or Website.
Let users interact with simple, fun, multiple choice questions and see results in real-time
Give users the chance to weigh in on various topics for brand insights
Utilize Slide Shows
Create a photo slide show of customized content, complete with variable speed, transitions, background music and full branding
Offer a Built-In Twitter–Chat Application
Incorporate a branded Twitter-Chat application directly on your website or blog that allows other Twitter users to chat in real time.
Offer Games and Trivia
Offer branded games and trivia that lets users compete for status, leader board rankings or just for fun
Branded HD Video Player & Playlist
Add high-definition videos to your website or blog, complete with branded video player watermarking
Run a contest on Facebook with in-page registration that will make it easier for users to participate and recommend entry to their Facebook friends. Promote on Twitter as well as other social networks.
Reward users for taking actions like answering a survey, uploading media or sending a gift and add extra incentives for every Facebook fan or Twitter follower that also signs up.